If you focus on the three Ps of selfpublishing you increase the likelihood of success. In the world of selfpublishing, it’s easy to lose track of what to do and what is a waste of time. You can fill up your entire day with busy work, but which things are…
Here is a view from the trenches about the state of indie publishing in 2019. Recently, there was much ado about this post by Russell Blake which made the point, in short, you must hand over wads of cash to the various advertisers (mainly Amazon Advertising) or die. I think…
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
I admit, that’s a click-bait title. I don’t actually hate Amazon at all, although sometimes people could be mistaken for thinking so. I certainly make enough comments about the things that they do and we have to watch out for. But hate? Nope. My position on Amazon is indifferent. Amazon…
The end of the year always offers time for reflection, and I make no exception for this blog. Here are some trends I see coming in 2018. More people going wide or diversifying income As the market becomes more mature, people who are interested in a lasting writing career will…
I first started publishing in 2011. It was an exciting, vibrant time when the sky was the limit and the world was your oyster. There were a couple of well published cases of writers who started making a lot of money that got a lot of publicity from the news….
Let’s do a little exercise. Find 10 random readers, and ask them why they buy their books. I bet that nine times out of ten they will say that the book was recommended to them by a friend or a place that they trusted. Ask those ten people why they…
In Self-publishing Unboxed, I mentioned that I don’t use permanently free books any more. People have asked me when I would recommend using free books, and when not to use them. Free books are excellent for giving away samples of your writing. People will download the free book and then…
This is for people who take part in multi-author promotions that run a competition where people sign up to be in the draw for a prize. The competition organiser will send you a list of mailing list subscribers. In addition, the organiser may keep a spreadsheet with a blacklist for…
