Tag: promotion
The Happy Writer 7: How to Advertise Wide

How To Advertise Wide The Happy Writer episode 7 In this episode, The Happy Writer looks at how to advertise when you’re wide. This often requires a very different mindset as advertising when you’re exclusive to Amazon. Advertising wide is about audience building and reader loyalty. It’s about the slow…
A newbie writer’s guide to getting your first Bookbub ad (or other major advertising)
In conversation. GH = Grasshopper VA = Veteran Author GH: Soooooo, I hear Bookbub is all the rage, but is that site even open to us indies, because I submitted my book once, and they didn’t want it. VA: *loud belly laugh* You submitted ONCE? Mwahahahahahahaha!!! GH: But they didn’t…
Expenses–and books don’t sell themselves
I came across this post in my Twitter feed. TL;DR: an author lamenting how much it costs to produce a book, and how little she has sold. The expenses side in her post looks fine. I tend to budget about A$1500 per book for editing, cover design and formatting. I…