Social media. The Happy Writer episode 26. The Happy Writer 26 looks at social media. Do you need to be on all of it? Is it necessary? Why should you be on social media? What are the considerations? Listen and find out. Listen to this episode on Bookfunnel or Youtube….
About Book Length. The Happy Writer episode 23. The Happy Writer looks at book length and how you can use it to your advantage. Listen to this episode on Bookfunnel or Youtube. Follow the series on Youtube.
Selfpublishing is Marketing. The Happy Writer episode 22. The Happy Writer looks at the source of the myth that selfpublished writers spend most of their time marketing. Listen to this episode on Bookfunnel or Youtube. Follow the series on Youtube.
What should your readthrough be? The Happy Writer episode 21. This episode talks about readthrough within series and within your catalogue and when and how you should use it. A lot of people go crazy when calculating this figure, but what does it actually mean and how reliable is it?…
Can I pay for someone to do my advertising for me? The Happy Writer episode 18. This is one of the questions that gets asked the most often in writer groups. A new writer have discovered they don’t like marketing and is willing to throw money at the marketing problem…
How much should you spend on advertising your book? This question gets asked a lot, especially by beginning writers. They’ve heard that it is probably a good idea to advertise your book, and they like to be given some kind of clear guidelines as to how much they should spend….
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
Further to the epic rant I shared last week, I listened to Mark Dawson’s interview with the mysterious Data Guy this morning. I got up at 4am, drove to the city to drop off my husband to the bus to Canberra (where he has a course this week, so has…
If you poke around the internet, you will find posts by various wise writers exhorting you to spend x amount or proportion of your time marketing and the rest writing. Often it comes down to 80% writing and 20% marketing. I think these sorts of enforced schedules miss a really…
I came across this post in my Twitter feed. TL;DR: an author lamenting how much it costs to produce a book, and how little she has sold. The expenses side in her post looks fine. I tend to budget about A$1500 per book for editing, cover design and formatting. I…
