How much should you spend on advertising your book? This question gets asked a lot, especially by beginning writers. They’ve heard that it is probably a good idea to advertise your book, and they like to be given some kind of clear guidelines as to how much they should spend….
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
Further to the epic rant I shared last week, I listened to Mark Dawson’s interview with the mysterious Data Guy this morning. I got up at 4am, drove to the city to drop off my husband to the bus to Canberra (where he has a course this week, so has…
If you poke around the internet, you will find posts by various wise writers exhorting you to spend x amount or proportion of your time marketing and the rest writing. Often it comes down to 80% writing and 20% marketing. I think these sorts of enforced schedules miss a really…
I came across this post in my Twitter feed. TL;DR: an author lamenting how much it costs to produce a book, and how little she has sold. The expenses side in her post looks fine. I tend to budget about A$1500 per book for editing, cover design and formatting. I…
