Building Your Mailing List From Giveaways. The Happy Writer episode 25. In The Happy Writer 25, we dispel a few notions about building your mailing list through giveaways. These promotions, where readers sign up in order to get something for free, often get a bad name. But is the reputation…
A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…
Recently, the email marketing company Mailchimp announced that the default setting of their signup forms was going to be single opt-in. A lot of people who use email marketing were up in arms about this. Why and what should you use? In most email list providers, double opt-in is the…
