A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…
Recently, the email marketing company Mailchimp announced that the default setting of their signup forms was going to be single opt-in. A lot of people who use email marketing were up in arms about this. Why and what should you use? In most email list providers, double opt-in is the…
This is for people who take part in multi-author promotions that run a competition where people sign up to be in the draw for a prize. The competition organiser will send you a list of mailing list subscribers. In addition, the organiser may keep a spreadsheet with a blacklist for…
When you start selling books online, one of the first things that marketing peeps will tell you is that you will need a mailing list. Even way back in the mid-90s when I sold non-fiction hard-copy books, I knew the value of a mailing list. I would buy second hand…
