Is Bookbub worth the money? The Happy Writer episode 31. In The Happy Writer 31, we look at the high-end advertising list service Bookbub. New writers are often advised that that is the panacea of list-based advertisers, but the cost is very steep. Are you likely to earn your money…
Aggregator or Direct. The Happy Writer episode 30. In episode 30 of The Happy Writer, we talk about whether you should open accounts with all the retailers direct or use an aggregator. We go through the pros and cons of each and talk about some of the considerations. Listen to…
Improve Your Newletter. The Happy Writer episode 29. The Happy Writer 29 looks at what to do when you’re unhappy with the results you get from your newsletter emails. What are the causes and what can you do to increase the number of sales you get? What should you consider?…
Can I pay for someone to do my advertising for me? The Happy Writer episode 18. This is one of the questions that gets asked the most often in writer groups. A new writer have discovered they don’t like marketing and is willing to throw money at the marketing problem…
Preorders The Happy Writer episode 16. When should you do a preorder and how long for? What is the point of preorders? The Happy Writer discusses all this and more. Listen to this episode on Bookfunnel or Youtube. Follow the series on Youtube.
Reviving a dead series The Happy Writer episode 15. If you have published a book or two in a series, stopped writing for a while, or never finished the series for whatever reason, this episode is for you! The Happy Writer discusses the things you need to consider before you…
When and why to go wide? The Happy Writer episode 14. The Happy Writer goes into going wide, distributing your books to all channels. If you’ve always been exclusive to Amazon, this involves new tactics. You will find that many of your tried and tested methods don’t work anymore, or…
Authors And Reviews The Happy Writer episode 12 In this episode of The Happy Writer, we look at the fraught relationship many authors have with their reviews. Many of you who know me will know that I tell authors not to look at them, because you can’t change them, you…
Selling Books From Your Website The Happy Writer episode 11 This episode of The Happy Writer talks about selling books from your website: why and how to do it. As selling books becomes more competitive and retail venues increasingly become pay to play, it becomes important to siphon your most…
Keeping Up With Book Admin The Happy Writer episode 10 This episode of The Happy Writer talks about book admin: maintaining front matter, back matter as well as retailer links and other book information across a number of retailers. It deals with why it’s important to keep everything up-to-date, and…
