Category: marketing
How to sell books without ads
Do you wonder how to sell books without ads? Have you just joined the selfpublishing community? Have you been at it for a while? The first question people ask is: what about marketing? The refrain goes that you have to hand over cash to advertising sites because otherwise you won’t…
Advertising your book – how much to spend
The three Ps of selfpublishing
How Important Is The Book Launch?
The book launch. How important is it for success? In some circles of writers, there is a lot of talk about book launches. Certainly in the traditionally published world, book launches can be a vehicle for promotion. A book’s launch period is the time where it sits in a prominent…
Mailing Lists Will Stop Working
A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…
The dreaded M word
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
Relaunching books–when does it make sense?
In a previous post, I said something about the wisdom of relaunching your book when it is your first book and you’re beginning writer. I cautioned against spending too much time and money on a book that still has significant flaws because you may need to learn more about the…
Should you pay for Amazon or Bookbub followers?
Lately, we’ve seen a lot of promotions coming up that help you get followers on Amazon or Bookbub. “Followers on Amazon?” you ask. “I didn’t even know that was a thing.” Yes, you can follow an author through the little button under the “buy” button that says: do you want…