Do you wonder how to sell books without ads? Have you just joined the selfpublishing community? Have you been at it for a while? The first question people ask is: what about marketing? The refrain goes that you have to hand over cash to advertising sites because otherwise you won’t…
How much should you spend on advertising your book? This question gets asked a lot, especially by beginning writers. They’ve heard that it is probably a good idea to advertise your book, and they like to be given some kind of clear guidelines as to how much they should spend….
If you focus on the three Ps of selfpublishing you increase the likelihood of success. In the world of selfpublishing, it’s easy to lose track of what to do and what is a waste of time. You can fill up your entire day with busy work, but which things are…
The book launch. How important is it for success? In some circles of writers, there is a lot of talk about book launches. Certainly in the traditionally published world, book launches can be a vehicle for promotion. A book’s launch period is the time where it sits in a prominent…
A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
In a previous post, I said something about the wisdom of relaunching your book when it is your first book and you’re beginning writer. I cautioned against spending too much time and money on a book that still has significant flaws because you may need to learn more about the…
Lately, we’ve seen a lot of promotions coming up that help you get followers on Amazon or Bookbub. “Followers on Amazon?” you ask. “I didn’t even know that was a thing.” Yes, you can follow an author through the little button under the “buy” button that says: do you want…
This needs to be said every now and then: If someone calls themselves a publisher, you DO NOT PAY them. Ever. End. Of. A publisher takes risks on your behalf. They invest in the presentation and advertising of your book. They make money from selling that book, not from selling…
Further to the epic rant I shared last week, I listened to Mark Dawson’s interview with the mysterious Data Guy this morning. I got up at 4am, drove to the city to drop off my husband to the bus to Canberra (where he has a course this week, so has…
