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Home Archive by category "marketing"

Category: marketing

Improve Your Newsletter (The Happy Writer 29)

Improve Your Newsletter (The Happy Writer 29)

Improve Your Newletter. The Happy Writer episode 29. The Happy Writer 29 looks at what to do when you’re unhappy with the results you get from your newsletter emails. What are the causes and what can you do to increase the number of sales you get? What should you consider?…

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October 28, 2021 August 11, 2021marketing, self-publishing, The Happy Writer marketing, newsletters

Can I pay for someone to do my advertising for me? (The Happy Writer 18)

Can I pay for someone to do my advertising for me? (The Happy Writer 18)

Can I pay for someone to do my advertising for me? The Happy Writer episode 18. This is one of the questions that gets asked the most often in writer groups. A new writer have discovered they don’t like marketing and is willing to throw money at the marketing problem…

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August 12, 2021 July 10, 2021marketing, self-publishing, The Happy Writer marketing

How to sell books without ads

How to sell books without ads

Do you wonder how to sell books without ads? Have you just joined the selfpublishing community? Have you been at it for a while? The first question people ask is: what about marketing? The refrain goes that you have to hand over cash to advertising sites because otherwise you won’t…

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December 18, 2020 May 17, 2021marketing, self-publishing advertising costs, publishing

Advertising your book – how much to spend

Advertising your book – how much to spend

How much should you spend on advertising your book? This question gets asked a lot, especially by beginning writers. They’ve heard that it is probably a good idea to advertise your book, and they like to be given some kind of clear guidelines as to how much they should spend….

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October 13, 2019 May 17, 2021marketing, self-publishing advertising costs, marketing

The three Ps of selfpublishing

The three Ps of selfpublishing

If you focus on the three Ps of selfpublishing you increase the likelihood of success. In the world of selfpublishing, it’s easy to lose track of what to do and what is a waste of time. You can fill up your entire day with busy work, but which things are…

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September 21, 2019 May 16, 2021marketing, self-publishing self-publishing, writing career

How Important Is The Book Launch?

The book launch. How important is it for success? In some circles of writers, there is a lot of talk about book launches. Certainly in the traditionally published world, book launches can be a vehicle for promotion. A book’s launch period is the time where it sits in a prominent…

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March 13, 2018 March 13, 2018marketing, self-publishing book launch

Mailing Lists Will Stop Working

A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…

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March 6, 2018 March 6, 2018marketing, self-publishing mailing lists

The dreaded M word

The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…

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January 15, 2018 January 15, 2018marketing, self-publishing marketing, self-publishing

Relaunching books–when does it make sense?

In a previous post, I said something about the wisdom of relaunching your book when it is your first book and you’re beginning writer. I cautioned against spending too much time and money on a book that still has significant flaws because you may need to learn more about the…

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November 11, 2017 November 11, 2017marketing, self-publishing relaunching books

Should you pay for Amazon or Bookbub followers?

Lately, we’ve seen a lot of promotions coming up that help you get followers on Amazon or Bookbub. “Followers on Amazon?” you ask. “I didn’t even know that was a thing.” Yes, you can follow an author through the little button under the “buy” button that says: do you want…

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October 31, 2017 October 31, 2017marketing, self-publishing Amazon followers, Bookbub followers
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