Category: marketing
Advertising your book – how much to spend
The three Ps of selfpublishing
If you focus on the three Ps of selfpublishing you increase the likelihood of success. In the world of selfpublishing, it’s easy to lose track of what to do and what is a waste of time. You can fill up your entire day with busy work, but which things are…
How Important Is The Book Launch?
The book launch. How important is it for success? In some circles of writers, there is a lot of talk about book launches. Certainly in the traditionally published world, book launches can be a vehicle for promotion. A book’s launch period is the time where it sits in a prominent…
Mailing Lists Will Stop Working
A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…
The dreaded M word
The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…
Trends in self-publishing in 2018
The end of the year always offers time for reflection, and I make no exception for this blog. Here are some trends I see coming in 2018. More people going wide or diversifying income As the market becomes more mature, people who are interested in a lasting writing career will…
Relaunching books–when does it make sense?
In a previous post, I said something about the wisdom of relaunching your book when it is your first book and you’re beginning writer. I cautioned against spending too much time and money on a book that still has significant flaws because you may need to learn more about the…
Should you pay for Amazon or Bookbub followers?
Lately, we’ve seen a lot of promotions coming up that help you get followers on Amazon or Bookbub. “Followers on Amazon?” you ask. “I didn’t even know that was a thing.” Yes, you can follow an author through the little button under the “buy” button that says: do you want…
Mailing lists–what about blacklists?
This is for people who take part in multi-author promotions that run a competition where people sign up to be in the draw for a prize. The competition organiser will send you a list of mailing list subscribers. In addition, the organiser may keep a spreadsheet with a blacklist for…