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Home Archive by category "marketing"

Category: marketing

How to sell books without ads

how to sell books without ads

Do you wonder how to sell books without ads? Have you just joined the selfpublishing community? Have you been at it for a while? The first question people ask is: what about marketing? The refrain goes that you have to hand over cash to advertising sites because otherwise you won’t…

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December 18, 2020 December 18, 2020marketing, self-publishing advertising costs, publishing

Advertising your book – how much to spend

how to sell books without ads

How much should you spend on advertising your book? This question gets asked a lot, especially by beginning writers. They’ve heard that it is probably a good idea to advertise your book, and they like to be given some kind of clear guidelines as to how much they should spend….

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October 13, 2019 November 6, 2019marketing, self-publishing advertising costs, marketing

The three Ps of selfpublishing

If you focus on the three Ps of selfpublishing you increase the likelihood of success. In the world of selfpublishing, it’s easy to lose track of what to do and what is a waste of time. You can fill up your entire day with busy work, but which things are…

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September 21, 2019 November 6, 2019marketing, self-publishing self-publishing, writing career

How Important Is The Book Launch?

The book launch. How important is it for success? In some circles of writers, there is a lot of talk about book launches. Certainly in the traditionally published world, book launches can be a vehicle for promotion. A book’s launch period is the time where it sits in a prominent…

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March 13, 2018 March 13, 2018marketing, self-publishing book launch

Mailing Lists Will Stop Working

A lot of crystal ball gazing for this year made by various people has included the prediction that mailing lists will stop working. Everyone is complaining that people are getting too much email and the author mailing list will stop being so effective because readers have subscribed to too many…

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March 6, 2018 March 6, 2018marketing, self-publishing mailing lists

The dreaded M word

The mention of the word marketing gives a lot of writers hives. I think this is mostly because they misunderstand what is meant by marketing. They think that marketing means shouting buy my book on Facebook and Twitter. They think that marketing means sleazy tactics and mentioning your own book…

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January 15, 2018 January 15, 2018marketing, self-publishing marketing, self-publishing

Trends in self-publishing in 2018

The end of the year always offers time for reflection, and I make no exception for this blog. Here are some trends I see coming in 2018. More people going wide or diversifying income As the market becomes more mature, people who are interested in a lasting writing career will…

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December 26, 2017 December 26, 2017marketing, self-publishing future, self-publishing, trends

Relaunching books–when does it make sense?

In a previous post, I said something about the wisdom of relaunching your book when it is your first book and you’re beginning writer. I cautioned against spending too much time and money on a book that still has significant flaws because you may need to learn more about the…

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November 11, 2017 November 11, 2017marketing, self-publishing relaunching books

Should you pay for Amazon or Bookbub followers?

Lately, we’ve seen a lot of promotions coming up that help you get followers on Amazon or Bookbub. “Followers on Amazon?” you ask. “I didn’t even know that was a thing.” Yes, you can follow an author through the little button under the “buy” button that says: do you want…

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October 31, 2017 October 31, 2017marketing, self-publishing Amazon followers, Bookbub followers

Mailing lists–what about blacklists?

This is for people who take part in multi-author promotions that run a competition where people sign up to be in the draw for a prize. The competition organiser will send you a list of mailing list subscribers. In addition, the organiser may keep a spreadsheet with a blacklist for…

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October 21, 2017 October 21, 2017marketing, self-publishing competitions, email lists, giveaways, mailing lists, self-publishing
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