Self-published authors are coming to realise that a stable career is about a backlist of titles and keeping that backlist selling.
But how do you do this?
Invariably, advice given by other authors includes holding promotions and lowering the price of the first book in series, or even making it free. However, few people mention one of the most powerful ways to keep your backlist selling: the author mailing list.
This is where Mailing Lists Unboxed comes in. It shows you:
–The different types of author mailing lists
–How to recruit people to sign up
–What to do with your list once you have one
–Attitudes about mailing lists, including those that stand in your way
–Warnings and precautions
–And much more
This is not a book for beginners. If you know little about self-publishing, read Self-publishing Unboxed first.
Praise for Mailing Lists Unboxed
“Everything you could possibly want to know about mailing lists is here and presented in the same clear format and easy-to-read voice as Book 1 of this series. If you are serious about the type of self promotion Patty describes in book 1 and still with her to the end of book 1, then book 2 is the logical next step.–Amazon reviewer”
“Patty Jansen offers a succinct book on building, using, culling, and organizing an author’s email list for the purpose of selling more books. This go-to manual details the inner details of how to craft an email list and to develop automation. Then she discusses more advanced automation. The best part of this series is the to-do list at the end of each chapter.–Amazon reviewer”
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