Promotion: Ambassador and free books

I should probably do some pimpage.

Most of my regular pimping goes on to my mailing list, but I guess I can make an exception for a new release.

Book 6 in the Ambassador series comes out on the 14th, and I’m running a special bomb on book 1 of the series. Now if you’re on my list, you get this for free, but if you hate being on mailing lists, you can get it for 99c.

If you’ve already bought it, you can retweet it!

or you can Facebook it!

The Ebookaroo lives!

Ebookaroo

Ever since I nicknamed my mailing list “The Beast” I got a lot more people joining. That mailing list is my personal author list, and has information about my books and my writing.

I take part in a lot of giveaways and cross promotions, and those attract another group of readers: people who like promotions.

These are really two groups of people, although there will be some overlap. People who are waiting for the next Ambassador book (it’s coming, I promise!) don’t want to receive all the emails about cross promotions. People who want bargain books don’t want to hear about my 5th book in a series they’ve never heard of.

So, here is the Ebookaroo, a list especially for those who like to hear about author-run promotions and giveaways which may or may not include any of my books. It will definitely include books of a lot of the awesome peeps I’ve met around here.

Click here or on the image to read more.

The astonishing success of the SF/F promotion

PromoApril2016

Remember I posted this a few days ago? Well, the promotion is now live and we’ve had over 62,000 clicks to book links so far, with almost a day still to go. I’m flabbergasted, and very pleased and astonished.

Why is this model so successful?

Cross-promotions are nothing new, but ironically, I think I stumbled on a fluke by being too lazy to bother with adding a competition with a rafflecopter thingie to it. I mean– the promotion is simple: get books for free or 99c (this alternates each month). It’s a promotion about READERS, not about people who want to win competitions, or who want to win some device.

The premise is crystal clear: get cheap or free books. It’s not about leaving email addresses for authors to use, or about other author-driven goals. It’s about people getting a selection of a lot of books.

It’s also not about everyone doing the same thing. The authors pay nothing, except I ask them to post about the promo in a place where they normally hang out, whether that be Facebook, Twitter, their blog, Google+ or Instagram or wherever. I am normally on Twitter and a little bit on Facebook. I have a Google+ account but never use it. I *think* I have a Reddit account, but I have no idea what the password is. So for me to start posting on Google+ or Reddit would be spammy. It’s not spammy for someone who frequents the place and has friends there.

That is why it works.

There will be some changes coming. Every month, we add a couple of hundred email addresses to the list of people who get the promo mailed to them. We’re about to smash Mailchimp’s free limit of 2000 addresses, and I’m going to have to pony up for the list. I have some ideas for further cross-promo projects that will be cool for readers, help promo authors and help me fund the site.

I’m getting a lot from this, but bucketloads of money is not one of those things 😛