I’ve been busy writing new books.
But I have just published a series of three books that readers of this blog might find useful.
Over the years, I have found that a lot of people ask for advice on self publishing. I think this is a good thing, because when you google self publishing, a lot of vanishing publishers come up.
Asking other authors is certainly the best way to find out about the best practices, so I don’t want to discourage that. But there are only so many hours in my day! I need to spend more time writing my own fiction instead of talking to people and answering questions via email or Facebook.
Often, the answers will repeat the same things over and over again, so I have decided to make it a series of books.
The first book, Self-publishing Unboxed, is 101 guide to self publishing for people who know nothing about it. It covers the basic principles of self publishing, the dos and don’t’s, the potential pitfalls, and the attitude necessary to turn this into a successful venture.
There are quite a few books out there that cover a lot of the nitty-gritty, but not many of them give an overall perspective from the viewpoint of a writer’s career. Books will concentrate on marketing, on the publishing process, or on writing craft. But in reality, all three of these need to come together. I have attempted to give a bird’s eye view of all three.
In the self publishing community, I have become known as someone uses mailing lists to great effect.
In the second book, Mailing Lists Unboxed, I describe some of my tactics and the underlying principles and attitudes necessary to use your author mailing list to its full potential.
Again, this is not how to guide with detailed instructions, because I assume that you can read the instructions on your email provider’s website on how to set up the processes I talk about in the book.
Rather, it is a book that describes how the things work and why they work. I cover different types of mailing list and the different strategies necessary to engage them, how to recruit people for your mailing list and what are the consequences of each type of recruiting, the risks with mailing lists, the unspoken rules about them, and how to use your list to sell books.
The last book, Going Wide Unboxed, is a short companion guide for writers who are listed in Kindle Unlimited, and who want to take a stab at listing at other venues than Amazon and take their fiction into the world. Kindle Unlimited has its largest market in the US. That is all very well if your fiction is geared towards the US, but it is not even the majority of English language readers.
These days, I sell a lot more outside the US than inside it. The sales of English ebooks is a growing market in countries other than the US, and in general, not even on Amazon, one that has embraced Kindle Unlimited in great extent.
By increasing your focus on international sales, you can also increase your sales on Amazon, especially in non-US stores.
This book discusses the non-Amazon venues that are open to self-publishers and where it is useful to list your books. It discusses if you peculiarities of each platform that can be useful to know.
It also discusses the fundamental shift in attitude that you need to have with regards to marketing your books. For one, your mailing list will become much more important.
There isn’t anyone easy way to increase your sales. Taking your sales worldwide is hard. This book aims to better prepare you for taking that step.
The book is only short, and will be free for a limited time.
The three books will be available to all writers, and not just the ones who sent me messages on Facebook or send me emails.
I hope to have served the writing community by writing these books. There will not be any online courses or any webinars to sell. I will get back to my fiction.